Sales & Marketing Support Manager (Nationwide)
£55,000 + up to 40% bonus | Full-time | UK-wide
Field-based role supporting a portfolio of 20–25 commissioning care homes.

We’re looking for a commercially driven, high-energy sales & marketing leader to take ownership of our newest care homes across the UK - from pre-opening through to full occupancy.

If you thrive on hitting targets, love being in the field, and want to play a pivotal role in shaping the success of brand-new services, this is your opportunity to make a real impact at scale.

The Opportunity

This is a nationwide, field-based role supporting a portfolio of newly commissioning and lease-up homes across the UK, including multiple new openings in 2026.

For each home, you’ll lead the sales and marketing strategy for the critical first 12–18 months, ensuring strong enquiry pipelines, exceptional customer journeys, and ultimately full occupancy and sustained performance.

You’ll spend your time on-site, working directly with teams, coaching, influencing, and driving results.

What You’ll Be Doing

• Own occupancy performance across commissioning homes; delivering against ambitious commercial targets
• Lead pre-opening and post-opening marketing strategies to generate and convert enquiries
• Coach and line manage on-site sales teams, building capability and accountability
• Drive excellence across the customer journey, from first enquiry to move-in
• Use CRM data, insights, and analytics to track performance, identify opportunities, and optimise conversion
• Activate and evaluate multi-channel marketing campaigns (digital, social, PPC, print, PR)
• Work closely with agency partners to ensure high-quality, consistent brand execution
• Plan and deliver events, launches, and community engagement activity
• Identify and unlock new business opportunities within local markets
• Collaborate with senior leadership, providing regular performance insights and recommendations

What We’re Looking For

We’re not just hiring experience, we’re hiring impact. You’ll bring -

• Leadership experience managing sales teams and delivering commercial results
• A strong sales-driven mindset; motivated by targets, performance, and bonus potential
• Background in a customer-focused service industry (care experience is a plus, not essential)
• Proven ability to drive occupancy, revenue, or equivalent KPIs
• Experience in marketing activation, measurement, and optimisation
• Confidence working with data, CRM systems, and campaign analytics
• Exceptional communication and interpersonal skills - you build trust quickly and influence effectively
• The ability to manage multiple sites and priorities in a fast-paced, evolving environment
• A willingness to travel extensively across the UK with regular overnight stays

Contract

• £55,000 base salary